Every TikTok tool, one normalized store, one action engine.

Everything ranked by urgency and opportunity - the day starts here.

Every opportunity as an Action Ledger: evidence, impact, risk, one-click apply.

Ask performance questions in plain language; every answer shows its query.

Recommendation pipeline: detected -> proposed -> approved -> applied -> observed -> evaluated.

Every client account ranked by urgency; failed automation, tracking failures, white-label reports.

Why an ad group under-delivers (learning phase, bid, audience) - TikTok diagnosis plus a proposed fix.

A single composite score from spend, delivery, tracking and structure signals.

Spend-to-date vs ideal pace with projected end-of-period.

Spend / CPA / CTR / CVR anomalies vs a trailing baseline, with the drill-down.

What moved period-over-period, and which entity drove it.

Correlate configuration changes with the performance shifts that followed.

Surface spend with no return: dead ad groups, zero-conversion targets, wasted impressions.

Budget-capped ad groups with strong CPA that could scale.

High spend, weak return - candidates to trim or pause.

Move budget from losers to winners inside the guardrails.

Thresholds, cooldowns and caps that propose actions - or push native TikTok automated rules.

Right-size bids per ad group from CPA vs target, within the guardrails.

Find the hours and weekdays that convert, and schedule delivery to match.

Merge fragmented low-volume ad groups so the learning phase completes.

Detect declining creatives before they drag the account down.

Analyze top-performing videos and auto-draft creative briefs.

Detect fatigue, source fresh creator/organic content, and launch tested variants before decay.

Promote a creator or organic post as a Spark Ad and track it end to end.

First-3-second retention and hook strength across your video creatives.

Discover a fitting creator, promote their post as a Spark Ad, track performance, manage comments - one flow.

Find creators by content, audience and performance via the TikTok Creator Marketplace.

Track creator status, briefs, and results across all your collaborations.

Moderate and respond to ad comments to protect brand and lift engagement.

Message and brief creators at scale, track responses through the pipeline.

Build and expand custom + lookalike audiences, plan reach/frequency, wire catalogs.

Manage product feeds and product groups for shopping and DPA ads.

Plan reach and frequency for awareness campaigns before you launch.

TikTok Pixel / Events API health and missing-conversion-source detection.

Audit the whole tracking stack - pixel, custom conversions, offline and CRM events - and fix gaps.

Upload offline conversions and CRM events to close the measurement loop.

Compare attribution windows and estimate incremental lift beyond last-click.

True ROAS using real billed spend and product margins - not just platform spend.

Build and schedule reports across any dimension and metric.

Benchmark a client account over time and against partner insights.

Surface TikTok's own suggestions, then validate each against your data before you apply.

Benchmark top performers and research creatives - research only, no data resale.

Connect your normalized data to external AI/BI tools. Scale beyond the console.

Manage onsite commerce store surfaces tied to your campaigns.

Optimize product-sales campaigns for gross merchandise value, not just conversions.

Apply inventory filters and keep delivery on safe surfaces.

Build a campaign where invalid field combinations are impossible to submit.

Budget/status edits across many entities with an aggregate impact + risk preview.

Explore interests, behaviors, geos and audiences the builder can use.

Pre-submit checklist: tracking, budget, targeting, creative, naming.

Compare TikTok Smart+ automated campaigns against manual structures.